When was the last time you really looked at your website? If it’s been over two years since your last update, it might be time for a refresh. Don’t worry, this doesn’t necessarily mean a complete overhaul. A well-developed website can be easily adjusted to reflect current trends, meet your evolving business goals, and better serve your customers.

Web Design Trends You Can’t Ignore

To help you get started, we’ve compiled a list of key web design trends that are shaping the online landscape. How many of these does your website currently incorporate?

1. White Space:

• Why it’s trending: White space is a fundamental design principle that improves readability, visual hierarchy, and overall user experience. It creates a clean, modern aesthetic that makes websites more effective and enjoyable to use.
• How to use it:

• • Increase line height and spacing between paragraphs.
  • Add margins and padding around elements.
  • Use white space to separate content sections.
  • Highlight calls to action with ample space.

2. Accessibility First:

• Why it’s trending: Designing for accessibility is crucial to ensure that websites are usable by everyone, including people with disabilities.
• How to use it:

• • Ensure all website functionality is accessible using the keyboard.
  • Use semantic HTML and ARIA attributes for screen reader compatibility.
  • Use sufficient colour contrast for text.

3. Advanced Micro-interactions:

• Why it’s trending: These small, subtle animations enhance the user experience and make websites feel more responsive and intuitive.
• How to use it:

• • Animate buttons to provide visual feedback.
  • Use dynamic form validation.
  • Incorporate interactive progress bars.

4. Scrolling Animations:

• Why it’s trending: Scrolling animations add dynamism and interactivity, guiding users through the content in an engaging way.
• How to use it:

• • Use subtle animations like fades, slides, and zooms to reveal content.
  • Create a sense of depth with parallax scrolling.
  • Trigger animations based on scroll position.

5. AI-Powered Personalisation:

• Why it’s trending: AI is becoming increasingly sophisticated at understanding user behaviour, allowing for highly personalised website experiences.
• How to use it:

• • Offer content recommendations based on user interests.
  • Provide personalised product suggestions.
  • Dynamically adjust website elements based on user interactions.

6. Motion Design that Pops:

• Why it’s trending: Subtle animations and micro-interactions add life and dynamism to websites.
• How to use it:

• • Use scroll-triggered animations to reveal content.
  • Delight users with hover effects.
  • Make waiting times more engaging with loading animations.

7. Immersive 3D Visuals:

• Why it’s trending: Advances in technology are making it easier to integrate high-quality 3D graphics into websites.
• How to use it:

• • Create interactive product showcases.
  • Offer virtual tours of spaces.
  • Present complex data with interactive 3D visualizations.

8. Video for Leads and Sales:

• Why it’s trending: Video is a powerful tool for capturing attention, building trust, and driving conversions.
• How to use it:

• • Showcase product features with demos.
  • Build credibility with customer testimonials.
  • Simplify complex concepts with explainer videos.

Ready for a Website Review?

Want to know how your website stacks up against these trends? Our website review service provides a comprehensive analysis of your website’s performance, design, and user experience, along with a detailed list of recommendations for improvement.

Click here to learn more and request a website review today!