Do you have some pretty hefty ambitions for 2025? Chances are it’s a BIG yes! The first step to making sure you’re ready to start reaching for the stars is to make sure your website is aligned and is ready to support you to reach for the stars. 

To help you get there, it’s crucial to regularly evaluate your online presence to ensure it’s not only visually appealing but also performing at its best. Whether you’re a business owner assessing your own portfolio or a marketing consultant auditing a client’s site, taking a critical look at the following key areas can make all the difference in achieving online success.

Mobile Responsiveness

• Touchscreen Navigation: With the majority of web traffic now coming from mobile devices, ensure your website’s buttons and links are easily tappable on touchscreens for effortless navigation on the go.
• Mobile-First Indexing: Remember that Google primarily uses the mobile version of your site for indexing and ranking. A mobile-responsive design is crucial for visibility in search results.

User Experience (UX)

• Intuitive Layout: A well-organised layout guides visitors seamlessly through your content and supports them to find the information they need to choose you right away. Ensure information is presented logically and visually appealing to create a positive and engaging experience.
• Fast Loading Speed: In today’s fast-paced world, every second counts. A slow-loading website can lead to frustration and high bounce rates. Aim for a page load time of under 3 seconds to keep users engaged.

SEO

• Keyword Optimisation: Are you strategically incorporating relevant keywords in your content and meta descriptions? Incorporating keywords in your content helps search engines understand your website’s focus and improves your ranking for relevant searches. SEO isn’t an overnight solution and consists much more of this, so if you would like some help with SEO strategy, get in touch.
• High-Quality Content: Content is king! Provide valuable, informative, and engaging content that satisfies user intent and encourages them to spend more time on your site.

Content and Design

• Clear Call-to-Actions: Guide your visitors towards desired actions with a clear and compelling call-to-action, whether it’s signing up for a newsletter or making a purchase, it makes it easy for users to take the next step. Colour plays a big part in drawing attention to these important buttons and ensuring they stand out from the rest of your design. Experiment with contrasting hues and consider the psychology of colour to evoke the right emotions and encourage clicks.
• Brand Consistency: Does your website effectively reflect your brand identity? Ensure your design, messaging, and tone of voice are consistent across all pages to create a cohesive and memorable brand experience.

Does your website align with your ambitions? This streamlined checklist provides a starting point for your website review. Download our in-depth guide here to access a comprehensive evaluation and actionable strategies.

Download your free copy of “The Ultimate Website Review Guide”