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Website Conversion Rate Optimisation Review Checklist
Step 1: Website Design
1. Has your website been professionally designed by a conversion-focused designer?
Yes
No
2. Has your website been professionally designed within the last 3 years?
Yes
No
3. Is your website designed for all screen sizes and for an optimal mobile experience?
Yes
No
4. Is the top navigation of your site easy to understand and simplified as much as possible?
Yes
No
5. Is the copywriting on your site professionally written?
Yes
No
6. Has your website been designed to enhance the copy with thoughtful visuals and a consistent color palette?
Yes
No
7. Does your website position your customers as the hero and your business as their guide?
Yes
No
8. Does your website provide a clear pathway to help your customer which includes a clear ‘Call To Action’?
Yes
No
9. Do you have a clear ‘Call To Action’ on every page of your website?
Yes
No
Next
Step 2: Social Proof & Authority
10. Does your website have testimonials or video testimonials?
Yes
No
11. Does your website have any case studies, before and afters, or client results?
Yes
No
12. Are you consistently releasing content with a consistent voice that represents your values?
Yes
No
13. Do you have a dedicated page for all your social proof, accessible via top navigation?
Yes
No
14. Does your website display impact metrics (customers helped, years in business, reviews, followers)?
Yes
No
15. Are you using professional photos that display your authority (on stage, uniforms, tools, etc.)?
Yes
No
16. Does your site display authority with logos, books, titles, awards, or media features?
Yes
No
17. Does your website have a ‘face to camera’ video about how you help customers?
Yes
No
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Next
Step 3: Lead Nurturing and Sales Funnels
18. Does your website have helpful blog, podcast or video content?
Yes
No
19. Do you offer a lead magnet in exchange for email addresses?
Yes
No
20. Do you offer lead magnets on content pages (blog, podcast, etc.)?
Yes
No
21. Are you using smart pop-ups triggered by scroll, time, views, or exit intent?
Yes
No
22. Does your site let prospects self-select via categories, pain-points, or services?
Yes
No
23. After email opt-in, do you use the ‘thank you’ page to build trust or offer more value?
Yes
No
24. Do you send regular, helpful emails to new prospects and existing clients?
Yes
No
25. Are you consistently releasing new content at least monthly?
Yes
No
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Next
Step 4: Offer & Sales Pages
26. Do you have at least one sales page where users can buy or enquire?
Yes
No
27. Is the sales page copy emotional, clear, and action-oriented?
Yes
No
28. Does the offer speak to customer pain points and offer a solution?
Yes
No
29. Does your offer include social proof like testimonials or case studies?
Yes
No
30. Does your offer show why you’re better than competitors?
Yes
No
31. Do you mention consequences of not solving the problem?
Yes
No
32. Is the language clear and jargon-free?
Yes
No
33. Do you use just one clear CTA on the sales page?
Yes
No
34. Have you removed all links that could take users away from your sales page?
Yes
No
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Next
Step 5: Checkout Pages
35. Have you removed top navigation from your checkout pages?
Yes
No
36. Have you removed footer navigation from your checkout pages?
Yes
No
37. Have you removed social icons from checkout pages?
Yes
No
38. Do you display a guarantee or other trust elements on checkout pages?
Yes
No
39. Are you offering 2+ payment options (PayPal, ApplePay, etc.)?
Yes
No
40. Do you offer upsells or bump offers during checkout?
Yes
No
41. Do you display social proof on checkout pages?
Yes
No
42. Do you have a video on the checkout page for reassurance?
Yes
No
43. Is there a phone number or chat available on your checkout page?
Yes
No
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Next
Step 6: Analytics & User Insights
44. Is Google Analytics set up on your website?
Yes
No
45. Do you review your analytics at least monthly?
Yes
No
46. Do you understand your Google Analtics Results?
Yes
No
47. Does your website load in 3 seconds or under? Use https://pagespeed.web.dev to test your website now.
Yes
No
48. Do you know the keywords your website ranks for?
Yes
No
49. Does each page on your website have a focus keyword?
Yes
No
50. Do you have Google Webmaster linked to your Google Analytics?
Yes
No
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