Website Conversion Rate Optimisation Review Checklist

Step 1: Website Design

1. Has your website been professionally designed by a conversion-focused designer?
2. Has your website been professionally designed within the last 3 years?
3. Is your website designed for all screen sizes and for an optimal mobile experience?
4. Is the top navigation of your site easy to understand and simplified as much as possible?
5. Is the copywriting on your site professionally written?
6. Has your website been designed to enhance the copy with thoughtful visuals and a consistent color palette?
7. Does your website position your customers as the hero and your business as their guide?
8. Does your website provide a clear pathway to help your customer which includes a clear ‘Call To Action’?
9. Do you have a clear ‘Call To Action’ on every page of your website?
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